How ajoobaa is solving the production issues of handmade kidswear?
- Products are not available easily
Crochet / knitting is a skill which is usually possessed by ladies and has passed on from generations to generations. Products are not available easily to the masses as the skill is usually possessed by ladies from rural areas
- Quality standards are not high
Even if the products are available the quality standards are not that high. As the products are handmade there is an issue with standardization. Sometimes products are loosely knitted and therefore looks saggy. Size becomes an issue as they are made just by an idea and wool quality / availability differs from location to location
- If available, they are costly
Due to scarcity and products being handmade they are sold at high prices. Hence, with the obvious quality issues most people tend to avoid buying them
- Not produced in bulk
Presently they are made only on orders or lady artisans do only for their newborn child. Hence quality designs are not produced in bulk.
- Production time is higher
As the products are handmade, production time is very high. Even a normal dress set for a 2-year-old girl may take 2 days depending on the skill of the lady artisan
- Designs are old fashioned
Fashion keeps changing but the designs pertaining to crochet and knitting have remained the same since ages. There are a lot of types of knitting but artisans don’t give it a try
Ajoobaa.in has created a virtual network of lady artisans who are given training and all necessary wherewithal to create a handmade product. To deliver the product on time, product sampling and the production is already done in advance based on forecasting and orders trend. In case if the customer wants to customize the product then even that can be done as well. For customization, customer needs to intimate the team by sending a mail on email@example.com and brief about the design.